In an era dominated by digital celebrations, the traditional Indian festival of Rakshabandhan stands out as a timeless tradition. Unlike New Year, Friendship Day, and Valentine’s Day, where virtual greetings reign supreme, Rakshabandhan remains a heartfelt occasion that requires the physical presence of brothers and sisters. The act of tying the sacred Rakhi thread, symbolizing love and protection, holds deep significance.
Visakhapatnam’s local markets, especially the sweet and gift shops, are currently bustling with activity as people throng to purchase Rakhis, gifts, and sweets, honoring a tradition that has endured for centuries. Yashwant, a gift shop owner at Siripuram Junction, shared his observations with Deccan Chronicle, highlighting the unique charm of Rakshabandhan.
Despite facing a challenging business environment this year due to economic downturns, Yashwant expressed relief as the Rakhi season brought a notable upturn in sales. The surge in customer turnout has been a welcome sight, with a diverse range of Rakhis, including those tailored for children with popular themes, available at affordable prices starting from just 230.
Leave a comment