A brand’s success hinges on its ability to resonate with consumers and adapt to their feedback. Today, we are spotlighting a renowned food brand that exemplifies this principle in South India. As Tollywood superstar Mahesh Babu once famously stated in a movie, “Surya is not me… it is a brand.” This highlights the significance we place on brands, often prioritizing them over other factors when making purchasing decisions.
Building a brand that stands the test of time requires engaging with the public and being receptive to their needs. Ambika Appalam, a household name in South India, traces its origins back to the early 1900s when Ayyappan began crafting small appadas at home in Chennai. Over the years, the business evolved from humble beginnings to become a staple in the region.
Velayudhan, Ayyappan’s son, played a pivotal role in shaping the brand’s identity. Recognizing the need for longevity in their products, he transitioned from perishable appadas to creating ‘Appalam’ that could be stored for longer periods. This shift marked the birth of Ambika Appalam Depot, a name that would eventually resonate with customers far and wide.
Through strategic expansion and product diversification, Ambika Appalam grew its offerings to include a variety of traditional South Indian delicacies. From rasam and sambar pods to different types of appalas and papadums, the brand’s portfolio continued to expand, catering to the evolving tastes of its loyal clientele.
Today, Ambika Appalam remains a family-run business, with four generations dedicated to upholding its legacy. With over 55 products available under the Ambika Appalam brand, the company has embraced online platforms like Amazon to reach a broader audience. Looking ahead, the brand is gearing up to launch its own online portal, further cementing its position as a beloved name in the culinary landscape of South India.
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