As the box office collections of Nani’s films continue to rise, so too does the confidence of producers in his star power. The trend is evident: with every successful film, the financial backing and creative freedom offered to him are expanding. Gone are the days when producers hesitated to invest heavily in projects featuring Nani. Now, with his recent successes, budgets for his upcoming films are reaching unprecedented heights.
A Shift in Confidence
Nani, known as the “Natural Star,” is evolving into a formidable box office draw. His journey has seen a significant transformation, particularly since he marked his first century at the box office with Dussehra last year, followed by the impressive collections of Hi Nanna, which grossed 75 crores. Recently, he celebrated another success, further bolstering his reputation and leading producers to rethink their budgetary constraints.
In the past, producers were cautious about allocating large budgets to Nani’s films, fearing potential losses. However, with back-to-back hits like Dussehra and Supaada, his marketability has dramatically improved, positioning him as a 100 crore hero among his peers in the medium-range category.
Record-Breaking Budgets
Nani’s upcoming project, Hit 3, is a testament to this newfound confidence, with a budget of approximately 70 crores. Directed by Shailesh Kolanu, this film is set to further establish Nani’s growing stature in the industry.
Additionally, Nani’s collaboration with director Srikanth Odela for the film Ode is expected to have a budget of 100 crores. The production for this ambitious project has already commenced, reflecting the industry’s belief in Nani’s drawing power. This film is also poised for a pan-Indian release, signaling a strategic move to tap into a broader audience.
An Impressive Lineup
Nani’s future projects are shaping up to be equally exciting, with films lined up alongside notable directors like Sujeeth, Srikanth Odela, and Shailesh Kolanu. These collaborations come without budget constraints, as Nani has firmly stated that he will not compromise on financial aspects. With a growing track record of success, producers are eager to invest, viewing his films as a guaranteed return.
Conclusion
Nani’s ascent in the Telugu film industry is a clear indication of how box office performance can reshape industry dynamics. His ability to attract audiences is no longer in question, and producers are now more willing than ever to back him with substantial budgets. As Nani continues to push the boundaries of his craft, fans and industry insiders alike are excited to see how these developments will unfold in the coming years.
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