Business

BSNL Launches New 160-Day Recharge Plan to Compete with Jio and Airtel

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In a strategic move to enhance its competitive edge in the Indian telecom market, BSNL has launched an exciting new 160-day prepaid recharge plan. This plan comes as part of BSNL’s ongoing efforts to cater to the increasing demands of its users and provide cost-effective solutions against dominant players like Jio, Airtel, and Vi.

A Brief History of BSNL

BSNL, despite having a smaller subscriber base compared to its competitors, has consistently worked to offer attractive plans that resonate with the budget-conscious consumer. Recently, the government-owned telecom operator has made headlines for increasing rates, yet it remains committed to introducing affordable options that meet customer needs.

Details of the 160-Day Plan

The newly introduced 160-day prepaid plan costs just ₹997. Here’s what customers can expect from this offer:

  • Unlimited Free Calling: Users can make unlimited calls without worrying about additional charges.
  • 320GB of Data: With a daily data limit of 2GB, customers can stay connected without interruption throughout the validity period.
  • 100 Free SMS Per Day: This plan also includes the benefit of sending 100 free SMS each day, ensuring that users can communicate without incurring extra costs.

Additional Benefits

BSNL’s 160-day plan is not just about talk time and data. Subscribers will also enjoy complimentary access to various entertainment services, including:

  • Hardy Games + Challenger Arena Games + GameOne
  • Astrotel + Game + Zing Music + Wave Entertainment

These added features enhance the overall value of the plan, making it a comprehensive package for users looking for entertainment alongside connectivity.

Competitive Edge

As more users switch from Jio and Airtel to BSNL, largely due to rising costs of their plans, this new offering aims to attract even more subscribers. The focus on affordability and extensive benefits is a clear strategy by BSNL to solidify its position in the competitive telecom landscape.

Conclusion

With its latest 160-day prepaid plan, BSNL is taking significant steps to cater to the needs of millions of mobile users in India. This initiative highlights the company’s commitment to providing valuable services at affordable rates, ensuring that consumers have access to essential connectivity and entertainment without breaking the bank.

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