The electric vehicle (EV) market in India has been witnessing significant growth, with more consumers opting for eco-friendly alternatives to traditional combustion-engine cars. Among the leaders in this transition, Tata Motors has long been at the forefront with its Nexon EV. However, a new contender has emerged, and it’s making waves in the Indian market: the MG Windsor EV.
In a remarkable turn of events, the MG Windsor EV has surpassed Tata Nexon EV in sales, taking the top spot in the EV category. Launched in September 2024, the Windsor EV has already proven to be a game-changer in the Indian automobile market.
MG Windsor EV’s Rapid Rise in the Indian Market
Within just two months of its launch, the MG Windsor EV has recorded impressive sales numbers. In October 2024 alone, the car sold 3,116 units, contributing significantly to MG Motor India’s overall growth. The brand saw a 37.92% increase in sales during this period, reaching a total of 7,045 units. This marks a huge achievement for the company, especially considering that the Windsor has quickly outpaced its own siblings like the MG Comet and ZS EV, both of which had previously held strong positions in the market.
The Windsor EV’s rise to the top was accelerated by an overwhelming response from consumers. The car set a new benchmark for electric vehicles in India, becoming the first passenger EV in the country to accumulate a staggering 15,176 bookings within just 24 hours of opening its booking window on October 3, 2024.
MG Windsor EV: Price and Variants
The MG Windsor is available in three different variants: Excite, Essence, and Exclusive. Its price ranges from ₹9.99 lakh to ₹13.50 lakh (ex-showroom), making it an attractive option for buyers looking for an affordable yet feature-packed electric vehicle.
With its competitive pricing and strong demand, the Windsor EV is positioned to further shake up the electric vehicle market in India, challenging established players like Tata Motors.
Exterior and Interior Features of the MG Windsor EV
The MG Windsor EV stands out not only because of its sales figures but also its design and technology. The car is available in four stunning exterior color options: Starburst Black, Pearl White, Clay Beige, and Turquoise Green. Its modern, sleek look, inspired by the Wuling Cloud EV, gives it a unique presence on the road.
On the inside, the Windsor EV offers a premium and spacious cabin equipped with top-of-the-line features. These include:
- A large 15.6-inch infotainment system supporting Android Auto and Apple CarPlay
- An 8.8-inch digital instrument cluster
- A leather-wrapped steering wheel with a two-spoke design
- A large glass roof that enhances the airy feel inside
- 256 multi-light LED ambient lighting for a modern touch
- A 9-speaker Infinity sound system for music lovers
- Aero-lounge back seats with a 135-degree recline function, offering optimal comfort
The Windsor EV’s interior is designed with the comfort of passengers in mind, providing a combination of high-end features and a luxurious driving experience.
Safety Features
The MG Windsor EV is not just about style and comfort; it also prioritizes safety. The car comes equipped with advanced safety features to ensure the well-being of both the driver and passengers:
- 360-degree camera for enhanced visibility
- Surround view camera for easy parking
- 6 airbags for crash protection
- Electronic parking brake and auto hold assist for added convenience
- Tire pressure monitoring system to ensure tire health
- Electronic stability control for better handling and safety during adverse conditions
Conclusion
With its striking design, advanced features, and strong sales performance, the MG Windsor EV is quickly establishing itself as one of the most sought-after electric vehicles in India. Its impressive rise in sales has seen it overtake the popular Tata Nexon EV, marking a new chapter in the Indian electric vehicle market. Offering a compelling combination of affordability, luxury, and innovation, the Windsor EV is poised to continue dominating the EV space in the months ahead.
As more Indian consumers make the shift to electric mobility, the MG Windsor EV is set to lead the charge, offering a glimpse into the future of driving in India.
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