L’Oréal Paris has announced actress Alia Bhatt as its newest brand ambassador. The 31-year-old will lead global campaigns for the French beauty brand this autumn, appearing across television, digital, and social media platforms.
Expressing her enthusiasm, Alia said, “I am excited to collaborate with L’Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women.” She joins a star-studded lineup of L’Oréal Paris ambassadors, including actresses Eva Longoria, Elle Fanning, Simone Ashley, and Viola Davis, singer Camila Cabello, and model Kendall Jenner.
Alia shared the news on Instagram, showcasing a monochromatic look in a beige oversized blazer paired with high-waisted trousers and a white top, along with the brand’s iconic tagline, “I am worth it.” Last year, she was also named Gucci’s first Indian global ambassador.
Leave a comment