Aryan Khan’s luxury fashion brand, D’YAVOL, has been the talk of the industry since its launch. In a recent interview with Official Arabia, Aryan shared insights into his journey and how his father, Bollywood superstar Shah Rukh Khan, influenced his foray into the world of fashion.
“People know my father as an actor, but his drive goes far beyond cinema,” Aryan said. “Whether it’s sports, VFX, or film production, his commitment to excellence in everything he does has been my biggest inspiration.” With this outlook, Aryan explained, he aims to bring that same dedication to D’YAVOL, hoping to set a new standard in luxury fashion.
Praising Shah Rukh as a “brilliant marketing mind,” Aryan also credited his father’s strategic thinking and business acumen as pivotal influences on his own approach to building D’YAVOL. “He taught me to give a hundred percent to every endeavor, whether big or small. Watching him, I’ve learned that success is built on this level of dedication and precision,” Aryan shared.
Launched in 2023, D’YAVOL made a bold entrance into the luxury market, drawing both admiration and intrigue, particularly around its pricing. The brand’s unique designs and high-quality materials set it apart, but its premium pricing initially surprised fans. Last May, Shah Rukh Khan himself responded to the public’s reaction, supporting the brand’s values and emphasizing the importance of investing in quality.
With Aryan’s vision and Shah Rukh’s guiding influence, D’YAVOL is on a mission to redefine luxury in the Indian fashion industry. Aryan remains steadfast in creating a brand that speaks to discerning customers who appreciate a blend of innovation, luxury, and quality craftsmanship.
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