The anticipation is palpable as the countdown begins for Jr NTR’s much-awaited comeback film, Devara. Three years after the massive success of RRR, Jr NTR is returning to the big screen, and fans are eager to see him back in action. Despite his status as a Tollywood superstar, Jr NTR has admitted to feeling nervous about Devara. The stakes are high, especially as it is a pan-India release. The film’s success could have a lasting impact on his star power as he prepares for his Bollywood debut in War 2 alongside Hrithik Roshan.
While Devara is expected to be a hit in Telugu-speaking regions, the Hindi belt poses a greater challenge. Distributors are reportedly expressing doubts about the film’s performance in northern markets. However, Jr NTR is leaving no stone unturned in promoting the film, embarking on city tours to connect with fans across India.
Fortunately, Jr NTR has found a key ally in filmmaker Karan Johar, known for his masterful promotional strategies. Karan, who shares a great rapport with Jr NTR, is ensuring that the actor receives ample publicity in North India. The two were recently seen together at the cross-promotion event for Devara and Alia Bhatt’s upcoming film Jigra, co-produced by Johar. Their friendship and collaboration were evident, and this cross-promotion strategy is aimed at boosting both films’ success.
Cross-promotions between big names in the industry are not new, and Karan Johar is no stranger to leveraging such partnerships. He remains grateful for Jr NTR’s involvement in the promotion of Brahmastra in Hyderabad in 2022, where the actor’s influence in the South was invaluable. An exhibitor commented, “Jr NTR’s support for Brahmastra was immense. With his Demi-God status in the South, Devara will surely pull crowds. But in the North, partnering with a strong name like Karan Johar is essential for successful promotion.”
Jr NTR’s upcoming Bollywood debut in War 2 could also benefit from this collaboration with Karan Johar’s Dharma Productions, potentially paving the way for future partnerships. The cross-promotion with Jigra, starring Alia Bhatt, is designed to capitalize on the fan bases of both lead actors. With both Devara and Jigra heavily reliant on promotional strategies, the industry is closely watching their box office performance.
Given the recent streak of box office debacles, all eyes are on Devara and Jigra. Both Jr NTR and Alia Bhatt are actively involved in promoting their respective films, hoping to generate enough buzz and fan engagement to drive box office success, much like what was achieved with Brahmastra.
As Jr NTR gears up for his Bollywood debut, Devara will be a critical test of his pan-India appeal, and the actor’s collaboration with Karan Johar might just be the key to unlocking success across the country.
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