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Intense Competition Unleashed: Andhra Pradesh’s New Liquor Policy and Syndicate Struggles in Rayalaseema

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A revision in the liquor policy of Andhra Pradesh aims to allocate liquor shops to individuals through a lottery system, sparking intense competition in the Rayalaseema region. Notably, political figures in various assembly segments, with a background in the liquor trade, are striving to establish syndicates to secure shops. Surprisingly, YSRC leaders from different Mandal’s are also vying for multiple wine shops.

The current excise policy, resembling that of the previous Telugu Desam term, permits individuals to apply for shops, which will then be distributed via a lottery overseen by district-level official committees. Despite the open application process, many areas in Rayalaseema are expected to witness political influence in shop allotments.

“Should there be competition from rival leaders, we will submit additional applications to secure more shops in the lottery system without compromising the syndicate,” stated a senior leader from Satya Sai district to Deccan Chronicle. Another veteran TD leader in the liquor industry shared his experience of having to shut down a bar obtained through tenders due to political pressures under the YSRC government. Presently, Telugu Desam leaders are actively seeking a significant share of shops in prime locations.

The existing licenses for bars and restaurants are valid for another year, with many being operated by non-local individuals. As per sources, customers will not have the option to consume alcohol at the shops under the new policy. However, the updated policy includes a provision for a permit room in each shop where patrons can enter and consume alcohol.

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