In a remarkable turn of events, the MG Windsor EV has surpassed Tata Nexon EV in sales, taking the top spot in the EV category. Launched in September 2024, the Windsor EV has already proven to be a game-changer in the Indian automobile market.

MG Windsor EV’s Rapid Rise in the Indian Market

Within just two months of its launch, the MG Windsor EV has recorded impressive sales numbers. In October 2024 alone, the car sold 3,116 units, contributing significantly to MG Motor India’s overall growth. The brand saw a 37.92% increase in sales during this period, reaching a total of 7,045 units. This marks a huge achievement for the company, especially considering that the Windsor has quickly outpaced its own siblings like the MG Comet and ZS EV, both of which had previously held strong positions in the market.

The Windsor EV’s rise to the top was accelerated by an overwhelming response from consumers. The car set a new benchmark for electric vehicles in India, becoming the first passenger EV in the country to accumulate a staggering 15,176 bookings within just 24 hours of opening its booking window on October 3, 2024.

MG Windsor EV: Price and Variants

The MG Windsor is available in three different variants: Excite, Essence, and Exclusive. Its price ranges from ₹9.99 lakh to ₹13.50 lakh (ex-showroom), making it an attractive option for buyers looking for an affordable yet feature-packed electric vehicle.

With its competitive pricing and strong demand, the Windsor EV is positioned to further shake up the electric vehicle market in India, challenging established players like Tata Motors.

Exterior and Interior Features of the MG Windsor EV

The MG Windsor EV stands out not only because of its sales figures but also its design and technology. The car is available in four stunning exterior color options: Starburst Black, Pearl White, Clay Beige, and Turquoise Green. Its modern, sleek look, inspired by the Wuling Cloud EV, gives it a unique presence on the road.

On the inside, the Windsor EV offers a premium and spacious cabin equipped with top-of-the-line features. These include:

• A large 15.6-inch infotainment system supporting Android Auto and Apple CarPlay
• An 8.8-inch digital instrument cluster
• A leather-wrapped steering wheel with a two-spoke design
• A large glass roof that enhances the airy feel inside
• 256 multi-light LED ambient lighting for a modern touch
• A 9-speaker Infinity sound system for music lovers
• Aero-lounge back seats with a 135-degree recline function, offering optimal comfort

The Windsor EV’s interior is designed with the comfort of passengers in mind, providing a combination of high-end features and a luxurious driving experience.

Safety Features

The MG Windsor EV is not just about style and comfort; it also prioritizes safety. The car comes equipped with advanced safety features to ensure the well-being of both the driver and passengers:

• 360-degree camera for enhanced visibility
• Surround view camera for easy parking
• 6 airbags for crash protection
• Electronic parking brake and auto hold assist for added convenience
• Tire pressure monitoring system to ensure tire health
• Electronic stability control for better handling and safety during adverse conditions

Conclusion

With its striking design, advanced features, and strong sales performance, the MG Windsor EV is quickly establishing itself as one of the most sought-after electric vehicles in India. Its impressive rise in sales has seen it overtake the popular Tata Nexon EV, marking a new chapter in the Indian electric vehicle market. Offering a compelling combination of affordability, luxury, and innovation, the Windsor EV is poised to continue dominating the EV space in the months ahead.

As more Indian consumers make the shift to electric mobility, the MG Windsor EV is set to lead the charge, offering a glimpse into the future of driving in India.

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Electric Two-Wheelers Lead the Way

In October 2024, 1,39,159 electric two-wheelers were sold, marking a significant 85% year-on-year growth compared to 75,165 units in October 2023. Compared to September 2024, which recorded sales of 90,000 units, the segment saw a 55% monthly growth.

Leading manufacturers such as Ola Electric, TVS, Bajaj, Ather Energy, and Hero Vida have played a pivotal role in this surge, offering innovative models tailored to the growing demand for sustainable and cost-effective mobility solutions.

Electric Three-Wheelers Shine

The electric three-wheeler segment also witnessed robust growth, with 67,171 units sold in October 2024. This represents an 18% annual increase compared to last year and a 7% rise in monthly sales from September’s 62,899 units.

These vehicles, popular for public transport and goods delivery, continue to gain traction in urban and semi-urban areas due to their affordability and eco-friendliness.

Electric Cars Cross 10,000 Units

The electric car segment saw its highest monthly sales with 10,609 units sold in October 2024, a 39% increase from 7,626 units in October 2023. When compared to September 2024’s 5,873 units, the segment posted a staggering 81% monthly growth.

The surge highlights the growing acceptance of EVs among Indian consumers, driven by increasing environmental awareness, government incentives, and the availability of advanced models with better range and features.

Electric Commercial Vehicles Make Strides

While smaller in scale, the commercial EV segment is showing steady progress. In October 2024, 864 electric commercial vehicles were sold, reflecting a 50% year-on-year increase. Monthly sales also grew by 1% from September. These vehicles are particularly popular in logistics and last-mile delivery sectors.

Overall EV Market Overview

The Indian market recorded sales of over 2.18 lakh electric vehicles in October 2024, covering various categories:

• Electric Two-Wheelers: 1,39,159 units
• Electric Three-Wheelers: 67,171 units
• Electric Cars: 10,609 units
• Electric Commercial Vehicles: 864 units

The data showcases India’s growing embrace of electric mobility across diverse consumer and commercial needs.

Key Drivers of Growth

1. Government Incentives: Subsidies under FAME II and state-level EV policies continue to make EVs more accessible.
2. Improved Charging Infrastructure: Expanding networks of public and home charging facilities are reducing range anxiety.
3. Increased Consumer Awareness: Growing environmental concerns are encouraging consumers to switch to eco-friendly alternatives.
4. Technological Advancements: EV manufacturers are introducing models with improved range, efficiency, and affordability.

The Road Ahead

As EV adoption surges, India is steadily transitioning toward its goal of becoming a global hub for electric mobility. With ongoing advancements in battery technology, infrastructure development, and supportive policies, the future of the Indian EV market looks brighter than ever.

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